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Advertising After a Crisis
A look into effective and not-so-effective advertising after a major corporate or personal crisis
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Being Not-So-Silent for a Good Cause
Come on Wednesday, April 14 to the Atrium of the School of Management for a wonderful not-so silent auction whose proceeds will benefit the Boston Living Center.
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Don’t Chalk There!
In March, the Student Activities Office banned student chalking on campus to advertise campus activities. The BUQuad investigates.
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Find it, Fill it out, Be Counted: The Importance of the US Census
Find it. Fill it out. Be Counted.
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Bad yet Sometimes Effective Advertising: A Look at Dating Sites
A funny look at the interesting dating sites beyond match.com and jdate.
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Mobile, Location-based Marketing: The Billboard in your Pocket
Advertising communicate overwhelms modern consumers, and quite frankly, they’re opting out and ignoring the message. As Winnie the Pooh once said, “you can’t stay in your corner of the forest …
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BU Student’s Innovation and iPhone Application: PhotoCalorie
Ignorance is bliss. Just ask my face every time I read a nutrition label. As of late, my eyesight has been failing with my 21–almost 22 years–and I couldn’t be …
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RT @LindseyFrick: Social Media Transforms Communication
My mornings operate just like clockwork. At 7 A.M., a ghastly loud ring inspires my left arm to spring up like a released catapult, quickly smashing down on my alarm …
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A Super Bowl Play-by-Play From the Mind of an Ad Student
By the end of reading this article, you will be presented with a naked girl. Still reading? Good. … I lied. Still Reading? …. …………… …………………….. … Darn. Hi mom. …
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The Power of Euphemisms
“By ‘while my wardrobe has made a relatively mature shift with the inclusion of more neutral palates and a little less synthetic fabrics’ did you mean grandma sweaters?”- Carley Frick, …
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I Love Advertising and Marketing Communications
When I was five years old, I developed an interest in gaudy gowns that sparkle in the same flamboyant manner that Madonna did in the 80s. This quickly morphed from …
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Google Defriends the Chinese Government
In a controversial move on Tuesday, January 12, Google threatened to pull its services out of China, citing a cyber attack aimed at the Gmail accounts of human rights activists. …
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